Alice is currently a Press Officer at TUI working in both crisis communications and proactive new generation. She’s worked on a number of campaigns with talent and influencers, and has been driving forward digital PR activity in a team of traditional PRs. Her favourite piece of work to date involved a week-long trip to the Maldives with Davina McCall and several influencers (it’s not everyday that swimming with turtles and sharks can be considered ‘work’).

Alice trained in journalism and won both The University of Sheffield and the NCTJ’s Student of the Year Awards sponsored by The Independent and PA Media, for being the top performing journalism trainee in the country.

She started her career in digital PR agencies securing links across all the major national and lifestyle publications.

This is Alice’s second year speaking at the Nottingham Digital Summit and she’s very excited to be back!