Emma runs marketing strategy consultancy, Business Bollox, helping SMEs understand their market to optimise audience engagement. This approach delivers massively improved results; for example, one client saw a 200% increase in leads and 350% increase in sales while they reduced their ad spend by 80%. Emma makes the process fun and engaging, and as she’d say, “un-bolloxy”.  Emma is an expert speaker on strategy, purpose, marketing, brand and operations, and lectures at multiple business schools. Business Bollox has been named as one of the nation’s 100 most impressive small firms by the Small Business Saturday UK campaign.